TOAST WORTHY
CHALLENGE
Redefine the role of the can so that teens will love and purchase Coca-Cola again.
INSIGHT
There are situations that seem insignificant to other people, but to teenagers, it’s a big deal.
IDEA
Coca-Cola to recognize and celebrate these milestones in a teenager’s life, using the high five.
What are these moments
worth celebrating?
POS/RETAIL
Take advantage of the fridge’s sliding door feature as a medium to highlight the message using the cans.
ELEVATOR PLACEMENT
ACTIVATION:
Coke vending machines gets activated by giving high fives.
PLACEMENT:
Schools, Train Stations, Shopping Malls, etc.
Art Director: Ayodeji Afe
Art Director: Jefferson Bueno Fenoy