NOT YOUR CAR,
NOT YOUR PROBLEM.
INSIGHT
Car ownership comes with costly(and sometimes painful) responsibilities.
IDEA
Highlight the freedom that drivers have with car2go because they’re not driving their own cars.
AMBIENCE INSTALLATION
Trashed car installations placed in different parts of the city, reminding car owners about the challenges that come with it, while offering them a solution.
Billboards will address the unfortunate realities of car ownership and present car2go as a better alternative.
CUSTOMER ENGAGEMENT
Broken window decals will be placed on windows of parked cars. When they remove it, they’ll see a car2go coupon code on the other side.
DIGITAL
A car2go algorithm will find angry and/or sad tweets about stolen cars. The @car2go Twitter account will respond to the users, sympathizing with the woes of car ownership and offering car2go credit.
Art Director: Ayodeji Afe
Art Director: Pelayo Delavega
Copywriter: Amy Char