NOT YOUR CAR,
NOT YOUR PROBLEM.

INSIGHT

Car ownership comes with costly(and sometimes painful) responsibilities.

IDEA

Highlight the freedom that drivers have with car2go because they’re not driving their own cars.

AMBIENCE INSTALLATION

A trashed car installation will be placed in different parts of the city. Car owners will instinctively feel the pain of the money needed for car repairs when they see it, but to anyone who rents a car, it looks more like an art installation.

PRINT

Billboards will address the unfortunate realities of car ownership and present car2go as a better alternative.

CUSTOMER ENGAGEMENT

Broken window decals will be placed on windows of parked cars. When they remove it, they’ll see a car2go coupon code on the other side.

DIGITAL

A car2go algorithm will find angry and/or sad tweets about stolen cars. The @car2go Twitter account will respond to the users, sympathizing with the woes of car ownership and offering car2go credit.

VIDEO CONTENT

Compilations of different unfortunate situations that involve your car, ends with the tagline; “NOT YOUR CAR, NOT YOUR PROBLEM.”

Art Director: Ayodeji Afe
Art Director: Pelayo Delavega
Copywriter: Amy Char