TOAST WORTHY

CHALLENGE

Redefine the role of the can so that teens will love and purchase Coca-Cola again.

INSIGHT

There are situations that seem insignificant to other people, but to teenagers, it’s a big deal.

IDEA

Coca-Cola to recognize and celebrate these milestones in a teenager’s life, using the high five.

What are these moments
worth celebrating?

POS/RETAIL

Take advantage of the fridge’s sliding door feature as a medium to highlight the message using the cans.

OOH

Creative use of automatic sliding doors of commercial buildings.

ELEVATOR PLACEMENT

THEATRES & CINEMAS

ACTIVATION:
Coke vending machines gets activated by giving high fives.

PLACEMENT:
Schools, Train Stations, Shopping Malls, etc.

Art Director: Ayodeji Afe
Art Director: Jefferson Bueno Fenoy